Take your social seriously – Rome was the second training meeting I organized with my team. In the amazing location of Ikonos, in Via Tagliamento 35, in the Coppedè district, Tyss – Rome involved architects, designers and professionals from the design world. Furthermore, ten RUFA – Rome University of Fine Arts students had the opportunity to attend the entire training day. Some friends and guests who had already taken part in Take your social seriously – Milan strongly wanted to be with us also in Rome. Confcommercio Roma and Confcommercio Siena sponsored the event, together with Egoitaliano and Ikonos.
Take your social seriously was born with the intention of bringing the world of design and architecture closer to the one of social media and digital communication. Its goal is to clarify to professionals how to become media, that is producers of relevant content, to differentiate themselves on social media and intercept the interests of their communities.
Once again, to bring added value to Take your social seriously were some professionals called to speak. The introduction of the event was curated by Luca La Mesa. During the day, in addition to my speech, there were those of Giulia Grilli, my business partner and creative director, and Paola Leo, social media manager and strategist. Cristiano Carriero, Andrea Antoni and Renato Fontana were exceptional guests of Take your social seriously.
Internet evolves at an incredible speed, which is why training also needs continuous updating. Here in 10 points what we learned during Take your social seriously – Rome.
#1 – Digitization is not just technological updating, but above all strategic alignment
#2 – An Italian spends an average of 6 hours a day on the Internet. Among these, almost 2 hours on social media
#3 – Millennials entrust their identity recognition to consumption choices that represent them at a value level
#4 – Relationship, exchange and dialogue are the basis for the care of a fan base
#5 – Content marketing and storytelling are NOT the same thing, because all stories are contents but not all contents are stories
#6 – There is nothing that can be improved if it is not measurable: we need to analyze the numbers of the strategy adopted and assess whether it is performing well or not
#7 – Study who is better than us, intercept the trends of the countries that are digitally ahead of Italy and take inspiration
#8 – Set a goal and then choose the most suitable social channel to pursue it, creating a strategy of relevant content
#9 – Effective influencers are those who have built a bond of deep trust with their audience
#10 – The influencers are content creator who co-participating, together with the company, to the definition of a brand message, communicating in a new and different way a product (or a service or the company itself)
Summarizing over seven hours of training in points is practically impossible, but I hope these ideas have been useful to you. If you have any questions, I’m waiting for you in the comments.