Articolo scritto da Paola Leo
Inspiration and multifunctionality: Novamobili proposal at 2021 Fuorisalone
Among the leading companies of the Fuorisalone 2021 that have decided to launch the new collections in their Milanese showroom, the Novamobili proposal undoubtedly stands out. In its renovated flagship store in via Melchiorre Gioia in Milan, the company founded by Alfredo Battistella in 1967 and now run with great success by his son Mario, shows off all its novelties, creating elegant and multifunctional settings.
The 500 square meters of the showroom are inside a building designed by Marco Zanuso and Pietro Crescini, very close to Porta Nuova, the area of Milan that has become a symbol of its urban rebirth thanks to a great redevelopment process. The Novamobili store has been organized into 3 areas and it has living areas and sleeping areas, with the addition of a large shop window. Three new bed proposals, a sofa, wardrobes, a series of innovations in the field of bedroom systems and various proposals in terms of finishes, with a completely revised color chart: Novamobili is full of inspiration for the coming seasons.
Let me say it immediately: the Stave wardrobe is the absolute protagonist of the novelties presented by Novamobili. Also thanks to the strategic position chosen within the space, this wardrobe with push-pull opening system immediately caught my attention. The multifunctionality of this large-sized piece already emerges from its shape.
The soft lines make it ideal for creating corner systems, as well as being a dividing wall. So, this is the idea: “don’t build walls, use a Stave!”. Drawer units, new internal compartments and pull-out accessories enrich the novelties section of the wardrobes, with Layer and Perry. Yes, Perry is made of glass and lights up with LEDs.
Groove (designed by Silvia Prevedello), Hide (designed by Valeria Carlesso) and Twice are therefore the bed proposals, Hide in particular seemed to me a declaration of love for rest.
Moving to the living room, we find the Blossom sofa, a comfortable padded sofa that boasts a renewed proposal of elegant colors. The common thread of all Novamobili’s proposals, even the past ones, is compositional versatility. It is no coincidence that the sofa of the new collection is also modular, with sinuous shapes that invite you to seat.
The company pays its attention to new lifestyles, living home and enjoying their own spaces. It anticipates needs, remaining faithful to its high standard of delicate luxury, with no excesses and a lot of creativity. Novamobili’s proposal for the 2021 Fuorisalone seemed to say, with every step I took in their flagship store, that living is a topic that must be considered as an eternal evolution, with the perennial aim of elegance. Novamobili’s multiple solutions interpret this change, suggesting a different but coherent personality to each environment.