Elegant and majestic: the Flagship Store of Dior in Seoul


In the world, there are nice shops and original details for the products they sell, but then there are those stores that are veritable museums and act as a representative for the brand and the idea that the company wants to give of itself: I’m talking about the flagship.

The Flagship stores are real models, the icons that summarize the vision and style of the brand they are supposed to represent.

Today I decided to take you with me to Seoul, where we can find the Dior Flagship Store, which is characterized by a constructional design that I find nothing short of spectacular: it’s impossible to not be charmed!

Its form is impressive and doesn’t go unnoticed, but at the same time, it is elegant and very chic.

Look for yourself:

flagship store dior

The project, completed in 2015, was prepared by the French architect Atelier Christian de Portzamparc, who as I explained at the beginning, was inspired precisely by the work of Dior’s fashion and haute couture. He wanted this building to be able to catch the eye of all the visitors.

For this reason, the imposing property surfaces made of fiberglass have the appearance of fabric: floating fabric flaps that rise into the sky.

A concept and a realization that in addition to being a compelling design point, I find it also, in a sense, very poetic.

The Dior Flagship Store is located in Seoul. Here, most buildings are characterized by being mostly square and by being occupied by the big names in international fashion. Undoubtedly, they have established themselves and gotten noticed, emerging among others as an artistic element sculpture that catc














What do you think of this flagship? Do you like it? Have you ever seen one of it? If yes, which one? Tell me the truth, now you want to visit it in person, don’t you? Let me know what you think!

Useful links > in this article:
Studio “Atelier Christian de Portzamparc”

photo credit: Nicolas Borel






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