Franchi Umberto Marmi: sustainable marble between saying and doing


Try to google Franchi Umberto Marmi. Try to scroll through the images found on social media, the editorials of web magazines, the news, the inspirational videos or the installations around the world. Although digital may be a flywheel of creativity, nothing is tangible and impactful like a visit to the Franchi Umberto Marmi headquarters. The company has an entrepreneurial vision and an approach to creativity very recognizable and identifying. We are not only in the field of natural stone, that of Franchi Umberto Marmi is more a sustainable model, which opens the way to the whole sector.

Inside Franchi Umberto Marmi headquarter

The quality of a company is also revealed in the conditions in which employees operate and in the structural and logistical state of its working space. At Franchi Umberto Marmi, experience comes first, in every environment and in every situation, including the one of the collaborators. There is a branded radio that accompanies and scans every moment of the working day, in piped music and throughout the enormous square footage of the space. Among the marble blocks echoes the latest Maneskin success, the soundtrack of some historic movie, the song of that songwriter. While the bright color of natural stone bounces under your eyes, a delicate fragrance is released into the air.

It’s an easily recognizable fragrance, which does not bother the sense of smell, on the contrary, it surprises it. Where the marble has just arrived or is collected before it can be worked, this fragrance takes you and accompanies you.

We think of marble and mistakenly we think of a cold material, which inevitably generates dust that agitates in the air. On the other hand, in Franchi Umberto Marmi there is not a speck of dust in any corner of the company. It’s more like a catwalk, a stage or a well-finished work surface. There is no waste, there is no neglect. Even the slabs that have natural or accidental imperfections are taken up with the insertion of a particular natural resin. This not only allows commercial use but also creates a new material effect much appreciated by the market.

The circular economy model adopted by Franchi Umberto Marmi aimed at enhancing all the materials deriving from the excavation of marble. These secondary derived materials – do not call them “waste” – become granulates and sands for construction or even high quality carbonates usable by the food, chemical and pharmaceutical industries. Enough? Not at all, the company still has logistics, processing and subsequent applications, all stages managed in a sustainable way.

But is luxury sustainable?

Franchi Umberto Marmi is involved in an industry 4.0 process and is committed to a path of digital transformation and innovation. Here production becomes smarter, with a management capable of collecting, interpreting and putting the data at the service of efficiency. This data oriented revolution embraces the paradigm of sustainability, which in Franchi Umberto becomes measurable and certified. Calacatta and Statuario Franchi represent the most coveted products in international markets. Calacatta is a light marble, typical of the Carrarese area, with soft gray, yellow-gold or brown-pink veins.

The Statuario is white and compact, although sometimes it has light gray or ivory veins. Its limited quantity makes it a highly sought-after material for luxury homes and constructions. Monumental realizations, slabs, furniture and nautical: these are all uses in which the stone of Franchi Umberto Marmi is treated with full ethical approach. The awareness of a brand is not enough, it’s necessary to respect the material, use with conscientious the technologies, a careful management of resources and a policy based on reuse. In this way, the economy is circular not only in terms of definition but also as processes. This is why between saying and doing there is the sustainable marble. That of Franchi Umberto Marmi.

Article in collaboration with Franchi Umberto Marmi.

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