Thursday, September 16, 2016 I had the pleasure and honor to attend The Homi Milano Lifestyle Fair in Milan, as a partner for the third edition of “DAUNOACENTO.”
“DAUNOACENTO” is an exhibition project designed and developed by Gumdesign, by Laura Fiaschi and Gabriele Pardi, two multidisciplinary designers that I had the pleasure of meeting with in June (if you want to see the interview, click here).
It was a deeply inspiring experience; Gumdesign is very professional, but personal at the same time. They are two great professionals who were able to motivate me and give me advice, thanks to their incredible talent and kindness.
In addition, there were at least 20 other exhibitors present with their products and creations… objects that tell stories, speaking about life; watching them closely, they could open doors to unexplored worlds for us.
But, as always, we’ll go in order.
How and when was “DAUNOACENTO” born?
It came to life exactly three years ago. At that time, Carlo Amadori, the project leader of the trade fair in Milan (where the exhibition was held), asked Gumdesign to present an exhibition project to be included at the Homi Fair.
As Gabriele Pardi said, Gumdesign considered the reality of self-production to be the most important idea at this historical moment for the design industry, and therefore, it was limited edition.
From this idea came the name: “DAUNOACENTO,” which immediately identifies production, ranging from one to one hundred pieces.
Thanks to this simple but important concept, the project is different from all other proposals at the show. It has gained a lot of attention from the press, visitors, and buyers who know that they are sure to find unique and high quality products from “DAUNOACENTO .”
“DAUNOACENTO” is a project that groups small businesses in the national territory: designers, small businesses, and start-ups. During the exhibition, these groups meet and talk among a continuous exchange of contacts. All of this was possible thanks to the great preparation, again organized by Gumdesign.
A space of 190 square meters (about 2045 ft²) was built around the self-production theme – like a small open-air laboratory. This type of space allows creative collaboration between the designers.
Two spaces were built. One area of 160 square meters (or 1722 ft²) was made out of metal and was fulfilled by the partner “Corten Essedi.” The other one, which was a 30 square meter (1340 ft²) area made out of wood was fulfilled by the OXD partners.
Now that everything is clear, I just need to introduce, one by one, the DAUNOACENTO exhibitors.
When the most famous book covers become Design
Cambi&Maierna: Glauco Cambi e Ferruccio Maierna
Two designer-sculptors and artisans who make metal products characterized by their explosive material nature
A design boutique, represented by amazing and creative new designer products
An original design created from constant technical and poetic research
An elegant balance between solids and voids in a collection based on a 15mm iron and brass tubular
Glass, metal, and stone: products of skilled craftsmanship, under the artistic direction of two designers, where the objects seem to come to life
Cacti inspire these lamps and furniture pieces made out of an innovative plastic obtained from plants
Compositional creative freedom enclosed in a simple but beautiful lamp
Wood as the main material of a sculptural design and artistic taste
Two designers with different cultural backgrounds… Italian and Japanese design come together for a line of highly refined products
Craftsmanship and creativity applied to ancient materials such as wood and metal
A small metallic module that is versatile in order to create any form and product you want
True leaves imprinted on fabric to create delicate products
When the collaboration between a designer and craftsman create playful and functional products
The possibility of a second chance for every object
Fashion and design merge in these small objects finished with laser cutting techniques
Unique objects and gadgets of design, made of metal
The Turkish tea culture meets modern design in a chic and elegant collection
Iconic shapes cut in half projecting light, a symbol of interiority
Everyday products with a “rock ‘n’ roll” style
Stylish watches and glasses made of wood
Here are some backstage pictures
What do you think about the “DAUNOACENTO” project? Do you have a favorite designer? Is there a product that you fell in love with right away? Let me know in the comments, I’m curious to know what you think!
Art director & content manager: Giulia Grilli
Photos: Barbara Leonini