Milan Design Week 2019: my design impressions

Milan Design Week 2019 was a success. Numbers don’t lie, the visitors said it and the companies that took part more or less actively in the event confirmed.

A few days later I like to make the point of the innovations and trends that have emerged. The question I ask myself every year is: what will this year's design be like?

Now I’ll tell you about my  experience, both at the Salone del Mobile and at the Fuorisalone, among the thousand events and the many sites that hosted the design, trying to answer that same question that I ask myself after every MDW.

Let’s start from the Salone. Because this was the year of Euroluce, I went to Milan full of expectations. Every emotion I collected was positive and no expectations were betrayed. I truly love lighting  and among the stands of Flos, Catellani & Smith, Bocci, Vibia Light, Artemide, Luceplan and many others, I have been full of vitality and inspiration. I love Euroluce!


Among my stops also Pavilion 18 for Egoitaliano and Pavilion 22 for antoniolupi. Colorful proposals for the Matera’s company that furnished my studio and a wonderful mix of art and design for the Tuscan company.

Egoitaliano's stand
At Egoitaliano
Antoniolupi's stand
With Andrea Lupi

Fuorisalone 2019, on the other hand, has given me several and pleasant surprises. To touch the notes of my heart was the Aqua installation by Balich WS, dedicated to the 500th anniversary of Leonardo da Vinci’s death.

Aqua's installation by Balich WS
Aqua's installation by Balich WS

And, speaking of emotions, I cannot fail to mention my visit to the Italian Design Museum. For its actual completion it will take a few more years, but if you want to immerse yourself in the icons that have marked the history of design and the Italian society itself, think of a visit too. From Mendini to Castiglioni, from Paolo Bartoli to Ettore Sottsass, from Gaetano Pesce to Gae Aulenti: the icons of the masters are at the Triennale Milano.

Italian Design Museum
Italian Design Museum

Another beautiful label that I met in person is Hiro.Design, an independent design company that realizes unique projects, in limited series, not mediated by big brands. Everything, strictly, made in Italy.

with Damiano Menegolo, marketing manager of Hiro.Design

A Isola ho incontrato Elisa e Alessandra di Seà Design, due giovani designer che si ispirano al Bauhaus e alla cultura giapponese per le loro lampade. È stata una bella reunion!

with Elisa Palladinelli and Alessandra Cinti of Seà Design

I was also at Gufram, both at the launch of Desea by Lavazza and at the rooftop with 1stdibs.

Milan's rooftop - Gufram with 1stdibs
Milan's rooftop - Gufram with 1stdibs
Milan's rooftop and Gufram with 1stdibs
Lavazza with Gufram
with Charlie Vezza (general manager of Gufram) and Massimo Boldi (italian actor)

Then again from Moooi, Lema, Panzeri 1947 (who also organized a super fun party!), Fratelli Chiavari, Henge, Cappellini, Icone Luce, Noroo, Spazio Rossana Orlandi, Lago, Moroso, Superstudio and at Villa Mozart for Doppia Firma.

Panzeri 1947
with Giulio Cappelini
Icone Luce
Noroo's installation
with Daniele Lago (general manager of Lago)
with Paola Marella and Moroso by Gala Carlota Fernandez Montero
Lexus's installation
Doppia Firma at Villa Mozart

Ecco le mie impressioni a mente serena, dopo giorni e giorni di frenesie. Far emergere un trend univoco per una manifestazione così ricca è difficile. È innegabile che ci sia maggiore attenzione a una produzione sostenibile, ai materiali a basso impatto ambientale e che in generale la tendenza “green” abbia – finalmente – preso il via anche per il design. Ma cos’è il design, dunque, dopo questa MDW? Per me continua a essere soprattutto stupore, meraviglia tecnica, efficace esecuzione.


Nei miei mille giri ho sempre cercato di raccontare il più possibile tutte le meraviglie che ho incontrato. Sperando di farti un bel regalo, le ho collezionate tutte nei contenuti in evidenza su Instagram!


Cos’altro devo dirti sulla Milano Design Week 2019?

Sono stata il volto della campagna Samsung per il lancio di Resonance.

Backstage with a guys of We Are Social

I participated in the Fab talk with the Estetista Cinica, I met so many of you (some even from Argentina and Ukraine), I was interviewed by a tv program aired on La7 and from MiTomorrow, I had the opportunity to hug old and new friends and to be in company with some of the designers I love the most.

Fab's talk with Estetista Cinica
Fab's post

What a week!

I don’t know about you, but I can’t wait for April 21st 2020 ?

Here is the video of my Design Week, good vision!




Would you like to tell me your impressions of Milan Design Week 2019? An anecdote, a special meeting? This edition was very intense for me. If you want me to tell you some other episode, write me in the comments!

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