Daunoacento - Third Edition

Thursday, September 16, 2016 I had the pleasure and honor to attend The Homi Milano Lifestyle Fair in Milan, as a partner for the third edition of “DAUNOACENTO.”

“DAUNOACENTO” is an exhibition project designed and developed by Gumdesign, by Laura Fiaschi and Gabriele Pardi, two multidisciplinary designers that I had the pleasure of meeting with in June (if you want to see the interview, click here).

It was a deeply inspiring experience; Gumdesign is very professional, but personal at the same time. They are two great professionals who were able to motivate me and give me advice, thanks to their incredible talent and kindness.

In addition, there were at least 20 other exhibitors present with their products and creations… objects that tell stories, speaking about life; watching them closely, they could open doors to unexplored worlds for us.

But, as always, we’ll go in order.

How and when was “DAUNOACENTO” born?

It came to life exactly three years ago. At that time, Carlo Amadori, the project leader of the trade fair in Milan (where the exhibition was held), asked Gumdesign to present an exhibition project to be included at the Homi Fair.

As Gabriele Pardi said, Gumdesign considered the reality of self-production to be the most important idea at this historical moment for the design industry, and therefore, it was limited edition.

From this idea came the name: “DAUNOACENTO,” which immediately identifies production, ranging from one to one hundred pieces.

Thanks to this simple but important concept, the project is different from all other proposals at the show. It has gained a lot of attention from the press, visitors, and buyers who know that they are sure to find unique and high quality products from “DAUNOACENTO .”

“DAUNOACENTO” is a project that groups small businesses in the national territory: designers, small businesses, and start-ups. During the exhibition, these groups meet and talk among a continuous exchange of contacts. All of this was possible thanks to the great preparation, again organized by Gumdesign.

A space of 190 square meters (about 2045 ft²) was built around the self-production theme – like a small open-air laboratory. This type of space allows creative collaboration between the designers.

Two spaces were built. One area of 160 square meters (or 1722 ft²) was made out of metal and was fulfilled by the partner “Corten Essedi.” The other one, which was a 30 square meter (1340 ft²) area made out of wood was fulfilled by the OXD partners.

Now that everything is clear, I just need to introduce, one by one, the DAUNOACENTO exhibitors.

Let’s go!